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Matchbox Unveils New Logo and Updated Menu Across the DC Region

Arturo Cruz January 19, 2026

Matchbox Unveils New Logo and Updated Menu Across the DC Region

What’s new with Matchbox?

Matchbox has introduced a refreshed logo along with updated brand colors and fonts. The rebrand also comes with menu updates across its DC-area locations.

Why did Matchbox update its brand and menu?

After gathering feedback from guests, two key requests stood out: more shareable menu options and a stronger brand personality. The updates were designed to directly reflect those preferences.

What inspired the new logo and colors?

According to Sarah Zubair, Senior Brand Manager at Thompson Restaurants, the refreshed match icon and maroon color palette honor Matchbox’s history while presenting a more modern and energetic brand identity.

What new food items are on the menu?

The updated menu includes:

  • The return of the popular Miso Salmon

  • New healthier side dishes such as:

    • Wood-Fired Heirloom Carrots

    • Hearth-Roasted Wild Mushrooms

    • Charcoal-Roasted Cauliflower

Are there new drinks available?

Yes. The drink menu now features:

  • Nitro Grey Goose Espresso Martini

  • A selection of zero-proof cocktails

What is the Box Seat Sampler?

The Box Seat Sampler is a new tower of shareable finger-food appetizers, available during happy hour.

Where can guests see the new look and menu?

The updated menus, showcasing the new logo, colors, and dishes, are now available at Matchbox locations throughout the DC region.

Source: https://theburn.com/2026/01/19/matchbox-unveils-new-logo-updated-menu-across-dc-region/

 

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